In the rapidly evolving and highly competitive F&B landscape of Vietnam, Magnolia is proud to announce an important milestone: the brand Toucan Craft Beer has officially partnered with more than 200 F&B outlets nationwide and served over 10,000 customers across multiple segments, including young urban consumers, premium customers, and international visitors living and traveling in Vietnam.

This achievement is not only a number. It reflects a clear market trend: Vietnamese consumers are increasingly shifting towards craft beer products that embody higher quality, creativity, and personalization. This trend forms the foundation for long-term growth in the craft beer segment, and Magnolia together with Toucan are positioned at the forefront of this opportunity.

Craft Beer – A Market Segment with Substantial Potential in Vietnam

Shifting Consumer Behavior

For many years, industrial beer dominated Vietnam thanks to its ubiquity and affordability. However, a new generation of consumers – especially those aged 25–35 in major cities – is seeking new choices:

• Superior quality: beers brewed with carefully selected ingredients and strict processes.
• Experiential value: distinctive flavors tied to creativity and local inspiration.
• Lifestyle alignment: beer not just as a drink, but as part of personal identity and refined taste.

Growth Potential

Compared with more mature markets such as the US or Europe, Vietnam’s craft beer industry is still in its infancy. With:

• A young demographic (over 60% of the population under 35),
• A rising middle class with higher disposable income,
• A tourism industry attracting millions of international visitors annually

The craft beer market in Vietnam is forecast to maintain double-digit growth rates in the next 3–5 years. This presents a highly attractive opportunity for F&B businesses, investors, and distribution partners.

Toucan’s Journey with Magnolia

From a Young Brand to Nationwide Presence

Toucan was founded with a vision to create craft beer tailored to Vietnamese taste while meeting international standards. Within a short period, with Magnolia’s support, Toucan has achieved:

• 200+ F&B partnerships: pubs, bars, restaurants, F&B chains, and distribution networks across Vietnam.
• 10,000+ customers: spanning young urban professionals, premium clientele, and international communities.
• Diverse presence: from long-standing outlets like Lão Trư to modern nightlife destinations in Ho Chi Minh City, Hanoi, and Da Nang.

Magnolia’s Role

Magnolia’s involvement goes beyond distribution. We actively:

• Partner strategically with outlets: supporting product concept, brand positioning, and on-site execution.
• Ensure supply chain consistency: maintaining quality while adapting quickly to market needs.
• Build sustainable branding: positioning Toucan in alignment with emerging consumer trends.

Leadership – The Foundation of Growth

Toucan’s rapid growth is underpinned by strong leadership with clear strategic direction:

• Huynh Tien – CEO of Toucan: driving the strategy to position Toucan as a craft beer brand representing Vietnam’s new generation of consumers. His vision is to make Toucan not just a product, but a lifestyle brand embedded in modern urban culture.
• Daniel – Co-founder: contributing significantly to product portfolio expansion, operational development, and long-term growth strategy.

Together with Magnolia’s corporate culture built on three values – Resilient, Ownership, Creative – this leadership team forms a solid foundation for sustainable growth and the ability to adapt to changing market dynamics.

Opportunities for Partners & Investors

Magnolia’s Integrated Ecosystem

What differentiates Magnolia from smaller craft breweries is its integrated model:

• Production: controlling quality and driving product innovation.
• Distribution: leveraging a nationwide network of F&B partners.
• Branding: positioning products in line with evolving consumer lifestyles.

This model provides Magnolia with a competitive advantage in scaling up while maintaining consistent standards.

Growth Path Ahead

• Domestic demand: expanding reach in major cities and tourist hubs.
• Export potential: leveraging Vietnam’s competitive production costs and local ingredients to enter regional markets.
• New channels: launching taprooms, partnering with premium F&B chains, and developing e-commerce distribution

Invitation for Collaboration

Magnolia welcomes strategic partners and investors to join in:

• Expanding production capacity and operational excellence.
• Diversifying the creative craft beer portfolio.
• Strengthening brand presence in key domestic and international markets.

Magnolia’s Long-term Commitment

The milestone of 200 partners and 10,000 customers marks just the beginning of Toucan’s long-term journey in Vietnam’s craft beer industry. With Magnolia’s integrated production-distribution-branding ecosystem and strategic vision, Toucan is set to become a leading craft beer brand in Vietnam and is ready to expand regionally.

Magnolia is committed to continued investment, innovation, and partnership to create sustainable value for Vietnam’s F&B sector and to generate meaningful opportunities for partners and investors alike.